About Jerry


Inspired by Jerry Thomas, the father of modern bartending, JERRY is an online educational platform for Food & Beverage Professionals.

JERRY is the industry’s leading modern beverage learning and development resource, with a growing community of thousands of learners in over 40+ countries who have earned JERRY Certificates to date.

Backed by an extensive library consisting of 250+ high quality online courses across a wide range of topics, from basic bar skills to leadership and strategy, JERRY provided five levels of certification programs to beverage and hospitality professionals. 

JERRY offers tailored subscription plan options for teams, from small bars to enterprise size organizations, as well as plans for individuals wishing to brush up on their industry knowledge.

In addition, JERRY offers bespoke learning solutions to large hospitality operators, including Four Seasons Hotels & Resorts, Six Senses Hotels & Resorts, Mandarin Oriental Hotel Group, Accor Hospitality Group, Starbucks and a wide range of hospitality related, and beverage suppliers.

JERRY was founded in 2018 by Proof & Company, before being acquired in 2021 by Allara Global, the leading provider of end-to-end eLearning solutions to the hospitality industry. 

Allara Global is committed to growing and evolving the JERRY educational platform.

In the near future, JERRY’s courses will be integrated with the Allara Global learning platform, expanding offerings for both the JERRY and Allara Global audience of professional users.

To learn more about JERRY team and organisation subscription plans, please contact sales@allaraglobal.com.au

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